Gavin architects social software for the Nature Publishing Group. A key product is Nature Network which offers the benefits of social software to the scientific community . Gavin has worked in web product development and in the publishing industry for over a decade. He has also worked in academia; in advertising; for Dorling Kindersley and for the BBC. Large scale web applications covering identity management, on-demand media and social software have been the main focus of his work. Gavin lives in London and writes on nascent for Nature and on take one onion. His personal website is gavinbell.com.